* To create innovative herbal products based on traditional Himalayan knowledge using raw materials grown in the many microclimates of Nepal.

* To present these herbal products in packaging made by local cooperatives, driving demand for environmentally friendly packaging and bringing much needed income into other Nepalese industries.

* To participate and support the reduction of chemicals in products by using natural preservatives and providing products that are at least 95% natural.

* To provide products that are never tested on animals, only willing human volunteers.

* To promote the benefits of Himalayan herbs on the mind, body and spirit.

* To engage in fair trade, sustainable harvesting, environmental preservation, and socially responsible business.

* To contribute to the self-reliance, empowerment, and economic development of the Himalayan people.